CBA Real Estate facilitated around Dhs622 million in high-value property transactions across Dubai over an 18-month period, Gulf Today reported on 28 April 2025. Emaar Beachfront alone accounted for Dhs187 million of that total, making the waterfront community the single largest contributor to the firm's luxury sales.
The breakdown
- Total: about Dhs622 million over 18 months
- Emaar Beachfront: Dhs187 million
- Other prime areas: Dhs435 million, spanning city high-rises, golf course villas and ultra-luxury homes
Why Emaar Beachfront stood out
Demand at Emaar Beachfront has been strong for waterfront penthouses, full-floor residences and limited-edition units. The community combines beach access, marina views and proximity to established parts of the city, and well-positioned homes there attract international and local buyers alike.
The result reflects that demand and the work CBA put into pricing and positioning each property for the right audience.
How the sales were achieved
Gulf Today credited Dr. Salman Bin Ali's use of global networks, AI-powered tools and tailored marketing for each property. The approach is about matching a home to the buyers most likely to value it, rather than relying on broad advertising.
"Success depends on timing, positioning, and execution," said Dr. Salman Bin Ali.
He added that the company's focus is on making sure every property reaches the right audience at the right moment.
The market outlook
The report cited a forecast of 5 to 12 per cent growth for Dubai's luxury segment in 2025, although it did not name the source. The drivers it pointed to are familiar: global demand, limited inventory, Dubai's growing status as a hub for private wealth, long-term residency programmes, a favourable tax environment and steady investor confidence.
What it means for sellers and buyers
For owners in prime communities such as Emaar Beachfront, the figures show that well-presented homes continue to find buyers when they are priced on evidence and marketed to the right people. For buyers, they underline how competitive prime waterfront stock can be, and the value of working with an advisor who knows the community and its recent transactions.
About CBA Real Estate
CBA Real Estate is a Dubai brokerage founded at the end of 2022 by Dr. Salman Bin Ali, who leads the company as CEO, with Yelena Chuiko as Managing Partner. The firm is registered with the Real Estate Regulatory Agency under ORN 39665.
This story was first reported by Gulf Today in April 2025.